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 Postcard marketing is a powerful tool for businesses of any size. Small businesses in particular, stand to benefit the most thanks to the leverage a postcard campaign can provide. Postcard marketing is the distribution of postcard advertisements to a targeted audience. It’s one of the most affordable forms of direct mail marketing and allows for a ton of creativity. Businesses can design a custom postcard that they’d like to use to promote a new product or service, or just get the word out about their company. Then, they can select a certain area or target audience they’d like their postcards to be sent to. Using customer insights, companies can strategically select the neighborhoods or demographics they’d like to receive their ad.

Here is a video showing how to do this.