Fixing Zapier Holds with Markate Due to Rate Limits

Modified on Tue, 9 Dec at 9:04 AM

If your Zap between Markate and Zapier suddenly goes on hold with an error like:


“Unreviewed apps can only do 100 calls every 60 seconds. You attempted 150, resets in 10 seconds.” 

It means Zapier is sending too many requests to Markate too quickly.


Why This Happens?

  • Markate is currently an unreviewed app in Zapier.

  • Zapier limits unreviewed apps to 100 API calls per minute.

  • Automatic Zaps (e.g., multiple form submissions) can trigger many requests at once, exceeding this limit.

  • Manual replays work fine because they send one request at a time, staying within the safe limit.


Common Incorrect Fix

  • Adding a regular “Delay For” (e.g., 1–3 minutes) does not fix the issue.

  • That delay only pauses each task individually, not the total number of concurrent API calls.


Correct Solution: Use “Delay After Queue”

This ensures Zapier processes each task one at a time with proper spacing.

Steps to Fix:

  1. Open your Zap in the Zapier Editor.

  2. Click the “+” icon just before your Markate action.

  3. Choose Delay by Zapier as the action app.

  4. Select “Delay After Queue” (not “Delay For”).

  5. Set the following:

    • Queue Name: markate-rate-limit (or any consistent name)

    • Delay Time: 45–60 seconds

  6. Save your Zap and turn it back on.


What This Does

  • Each form submission waits its turn until the previous task is complete.

  • Ensures a 45–60 second gap between tasks.

  • Keeps your Zap safely within the 100 calls/minute limit.


Example

  • Without the fix: 150 submissions → all 150 API calls fire at once → Zap fails and pauses.

  • With “Delay After Queue”: 1 request → wait 45–60 sec → next request → All submissions process smoothly.

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